Protect the LTV.
Defuse the friction.
Turn 2D cart abandonment funnels into 3D emotional heatmaps. nx10 detects UI frustration in real time, allowing you to intercept churning users exactly when they are emotionally compromised.
The Blind Spot
The problem with 2D funnels.
Your product managers live in Amplitude and Mixpanel. You know exactly where users are dropping off. But these tools only report the What, leaving you to guess the Why.
Guesswork Analytics
"40% of users abandon the app at the ID Verification screen." Did they drop off because the UI is broken (Frustration)? Or because the form is too long (Boredom)? Or because the text is too confusing (Cognitive Fatigue)?
Currently, your team is forced to guess, launching expensive A/B tests to blindly fix the leak.
The Nx10 Solution
By enriching your existing event payloads with nx10's real-time emotional indices, you upgrade your standard funnels into 3D Emotional Heatmaps.
You can see the exact micro-interaction where a user transitions into "Severe Frustration" right before abandoning the app.
The Ecosystem
Transforming the funnel.
Product & Growth
Goal: Reduce cart abandonment.
If the Game Behaviour Index (GBI) detects Severe Frustration during form entry, dynamically slide down a "Need Help?" button or reveal a hidden Apple Pay shortcut to bypass manual entry entirely.
CRM & Marketing
Goal: Preemptive win-back campaigns.
Don't wait 3 days to send an abandoned cart email. If the LFM forecasts Session Abandonment in the next 15 minutes, instantly ping Braze to dispatch a push notification with a 10% discount.
Customer Support
Goal: VIP De-escalation.
Append the emotional state to incoming Zendesk tickets. If a ticket contains the SevereFrustration tag, bypass the standard AI bot and instantly route it to your highest-rated human agents.
The Playbooks
From science to systems.
How leading e-commerce platforms utilize nx10 SDKs and Server Webhooks to save revenue.
The Friction Interceptor
A user is repeatedly tapping a disabled "Submit Order" button because they missed a required form field. Anger is rising. By the time they figure it out, they might just close the app.
The Implementation:
By monitoring the GBI via the iOS SDK, the client app detects kinematic frustration (hard, erratic taps). Before the user abandons, the app programmatically highlights the missed field and slides up a live support chat widget.
func onViewAppear() {
Nx10.observeGBI { state in
if state.category == .severeFrustration {
// User is struggling with the form
showApplePayShortcut()
showLiveSupportWidget()
Analytics.log("Friction_Intercepted")
}
}
}
app.post('/nx10-webhooks', (req, res) => {
if (req.body.eventType === 'lfm_forecast_alert') {
const churnRisk = req.body.payload.probabilities['SessionAbandonment'];
if (churnRisk > 0.85) {
// Intervene before they close the app
brazeService.sendPush(
req.body.deviceId,
"Wait! Here's 20% off your cart."
);
}
}
});
The Preemptive Win-Back
Standard CRM triggers are inherently reactionary. You are trying to resurrect dead leads.
The Implementation:
By linking the Nx10 Control Plane to your marketing tools, you can map the 15-minute LFM Forecast directly to specific outbound campaigns. The notification arrives while the user is actively holding their phone, considering closing the app. You save the session in real-time.
Ready to increase your LTV?
Get your API keys and deploy emotional analytics today.
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