Analytics for the
Human Experience.
Move beyond traditional lagging indicators. nx10 provides native SDKs that analyse kinematic interaction patterns to deliver real-time emotional insights powered by the worlds first Large Feelings Model (LFM).
import Nx10
class CheckoutViewController {
func startMonitoring() {
// 1. Detect real-time frustration
Nx10.observeGBI { state in
if state.category == .severeFrustration {
// User is aggressively tapping/scrolling
displayLiveChatSupport()
}
}
// 2. Predict session abandonment
Nx10.observeForecast { forecast in
let churnRisk = forecast.abandonmentProbability
if churnRisk > 0.85 {
// Save the sale before they leave
applyDiscountCode(amount: 20)
}
}
}
}
using Nx10;
using UnityEngine;
public class BossEncounter : MonoBehaviour {
void Start() {
// 1. Detect real-time frustration
Nx10.OnGBIUpdate += (state) => {
if (state.Category == GBI.SevereFrustration) {
// Player is tilt-tapping. Ease off.
GameManager.SpawnHealthPack();
EnemyAI.ReduceAggro(20f);
}
};
// 2. Predict session abandonment
Nx10.OnForecast += (forecast) => {
float quitRisk = forecast.Probability(Trajectory.Abandonment);
if (quitRisk > 0.80f) {
// Prevent churn on next death
GameManager.EnableCheckpointSave();
}
};
}
}
Attune your technology to human emotion.
Today's user experiences are based around click data. The LFM sees how an experience is being perceived by a user, and your software can adapt accordingly.
The Old Way: Click Data
Traditional analytics record events after the fact. You know a user closed the app, abandoned their cart, or failed a level three times. You know what they did, but not why. You are forced to intervene only after the user has already drifted into frustration or fatigue.
The New Way: Human Perception
nx10 detects shifts in experience as they happen. By analysing habitual interaction patterns in real time, our foundational model anticipates trajectory. Your systems can now care about your users wellbeing, putting humanity back into technology.
Who We Are
nx10 is a science company building a new kind of intelligence for digital products, one that understands how an experience is going for the person using it, and responds in real time.
Our work sits at the intersection of computational neuroscience, machine learning, and human behaviour - moving beyond surface actions to understand the emotional and cognitive states that shape how people act, decide, and engage.
Read the Company StoryWhat We Believe
Technology today is exceptionally good at tracking what people do. It is far less capable of understanding why they do it.
Human behaviour is driven not by clicks, taps, or time spent, but by underlying emotional and cognitive states. How we feel determines how we decide, what we attend to, and what actions we take next.
nx10 exists to close that gap.
For product teams, that means moving beyond what users do, to understanding how an experience is unfolding for them, in real time.
What We're Building
The Large
Feelings Model
Imagine AI that doesn't just see data - it interprets the emotional and cognitive landscape behind it.
We're developing a new class of artificial intelligence: a Large Feelings Model (LFM) designed to infer emotional and cognitive states from everyday digital interactions.
Rather than relying on behavioural systems that depend on self-reported inputs or dedicated sensors, our approach focuses on habitual actions people already perform. Specifically, how they type, swipe, pause, apply pressure, or interact with digital interfaces over time.
Using rigorous neuroscience, machine learning, and ethical design principles, we aim to decode these signals to generate high-level estimates of emotional and cognitive change.
In practice, this creates an ‘attunement layer’ that can sit within existing products, helping them recognise how an experience is going for someone, and adjust in real time.
For Partners
An Attunement Layer for Your Product
nx10 is designed to integrate directly into digital products, adding a new layer of intelligence that responds to how experiences are actually going for the person using them.
Instead of relying on lagging signals like drop-off or retention funnels, nx10 helps you recognise shifts as they happen, and respond in real time.
In practice, that means systems that ease off when someone's had enough, but also know when to offer more - in the right amount and at the right moment.
nx10 works with your existing interaction data, requires no new hardware, and integrates into current systems without adding friction for users.
The result is:
Products that feel better to use
Stronger long-term engagement and retention
Reduced need for over-optimisation and excess processing
Time to Value
Immediate insight. Deepening over time.
You don't need to wait months for the LFM to learn your application. Our platform delivers actionable behavioral metrics on Day 1, and evolves into a deeply personalized predictive engine over time.
Day 1: Zero-Prompt Analytics
REAL TIME METRICS
Drop in the SDK. We deliver Red/Green Frustration indicators, Brain Juice (Cognitive Load) levels, and Activity State tracking against your application attributes. No user input required.
Weeks 2-4: Calibration
Fidelity Scaling
As the model gathers kinematics, we introduce sparse, highly-targeted SAAQ Prompts to gather ground-truth labels. The platform's Fidelity Score climbs, fine-tuning the baseline to the individual user's unique physical patterns.
Month 1+: True Prediction
The Large Feelings Model
The system transitions from a real-time monitor into a sequence predictor. Unlocking full V.A.D. coordinate mapping and 15-minute predictive horizons, allowing you to act before a user churns or tilts.
LFM Outputs
Emotional states and context
The Science
Constructing Emotion
In contemporary neuroscience, emotion is understood as a high-level estimate the brain constructs rather than a simple reaction. Within predictive-processing models, the brain continuously anticipates the causes of its sensory inputs, including signals from within the body such as muscle tension, motor control, breathing rhythms, and autonomic activity.
These signals are compared against learned patterns and interpreted in context, producing experiences such as fear, safety, excitement, or calm. These constructed emotional states then shape attention, decision-making, and action.
nx10 builds on this foundation: we have proven that subtle interaction patterns can reflect meaningful shifts in how an experience is going for someone.
Why This Matters
Early Understanding,
Humane Responses.
nx10 creates a new way for products to respond earlier, more precisely, and with more care for the people using them.
Behavioural Addiction
Subtle changes in interaction patterns may precede loss of control, enabling earlier and more supportive interventions rather than crisis-led responses.
Neurodegenerative Disease
Fine motor and attentional changes can appear years before clinical diagnosis, opening possibilities for earlier medical engagement and slower disease progression.
Mental Wellbeing
Emotional dysregulation often emerges before people can articulate distress, creating opportunities for earlier, more compassionate support.
Why Now?
Advances in neuroscience, the availability of high-resolution behavioural data, and growing societal challenges have created a narrow window to build a new foundational signal layer for human-aware technology.
At the same time, products are reaching the limits of optimisation without understanding - pushing too far, for too long, or relying on blunt limits that interrupt good experiences. Together, this creates a clear need - and a real opportunity - for a more responsive, attuned approach.
nx10 is building for that moment.
Our Ethos
We are a science company that puts humanity back into technology. Ethical innovation begins with respect for people, their inner lives, and their agency.
Understanding how people feel carries power. We believe that power must be handled with care.
For Innovators
We are crafting transformative new technology. If you're passionate about the intersection of human experience, AI and scientific discovery, there's no better time to be part of what comes next.
Scientific Depth
Built on empirical research and cognitive science foundations.
High-Impact Potential
A foundational model for the next wave of human-aware systems.
Ethics First
Responsible innovation with privacy, transparency and agency at its core.
Join the Mission
If you're motivated by deep science, real-world impact, and ethical responsibility, we would love to hear from you.
Contact UsOpen Roles
We are recruit across Machine Learning, Platform Engineering, Clinical Research and more...
Explore Careers →Ready to put humanity back into technology?
Get your API keys and start building with the Large Feelings Model today.
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